Thimblety
unique concept, strong branding
Overview
Thimblety is a premium Chinese tea company on a mission to share the rich heritage and unparalleled quality of Chinese tea with the world. In Chinese culture, tea is more than a beverage—it’s a cornerstone of daily life, from business meetings to family gatherings. Some teas are so exquisite, they command prices of up to $1,000 per cup. Thimblety sources its finest teas from pesticide-free plantations, delivering pure, high-quality tea in the convenience of K-Cup pods.
Design Approach
To truly understand the essence of Thimblety, immersion in the world of Chinese tea. We traveled to tea plantations across China, from small family-owned farms to large-scale operations, learning about the meticulous process of tea cultivation and its cultural significance. This firsthand experience informed every aspect of the design, ensuring authenticity and respect for tradition.
Conclusion
The result is a brand that bridges tradition and modernity, offering a premium tea experience that resonates with global audiences. Thimblety’s packaging and accessories reflect the artistry of Chinese tea culture, inviting consumers to savor every sip and celebrate the rich history behind each cup.
