JL Wood Wines
clean, modern aesthetic
Overview
The goal was to craft a modern line of
chardonnay wines, uniquely flavored and
sourced from a century-old vineyard in
Monterey County, California. The vision
extended beyond the wine itself to the labels, which were designed to reflect the vibrant wildlife surrounding the vineyard. Using intricate woodcut illustrations paired with embossed metallic ink, the labels were created to stand out on retail shelves and evoke a sense of timeless elegance.
Design Approach
The process began with a refined color palette, featuring JL Wood’s signature orange paired with a sleek metallic gray. From there, the focus shifted to the animal illustrations, which were brought to life with expressive details, giving each creature personality and charm. The combination of woodcut artistry and metallic embossing added depth and texture, creating a tactile and visually striking label.
Conclusion
The result was a clean, modern aesthetic for the JL Wood family of chardonnay wines. From premium to more accessible varietals, the new line not only captured the essence of the vineyard but also garnered several awards along the way. This project celebrated innovation, tradition, and the beauty of nature,
all bottled into one unforgettable experience.
